The Whole Catastrophe George Soter

ISBN: 9781507546550

Published: April 9th 2015


308 pages


The Whole Catastrophe  by  George Soter

The Whole Catastrophe by George Soter
April 9th 2015 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 308 pages | ISBN: 9781507546550 | 7.29 Mb

Original mad man George Soter tells the story of his event-filled life and career, starting in the mail room of a Chicago ad agency and working his way to the top of his profession as the award-winning creator of many campaigns including You Gotta Have Park for the Central Park Conservancy and the ground-breaking, history-making Le Car Hot for Renault. He reveals how a major campaign is created, and offers a blunt analysis of why the industry suffers from a lack of ideas.

He also recounts the sometimes hilarious, sometimes heartbreaking, but always fascinating story of how he started a second career as the originator of Greek Island Ltd., the Greek boutique that was a favorite of Jackie Onassis, Paul Newman, and Katherine Hepburn. Profusely illustrated with evocative photos of his family life in a Greek village of the 1920s, as well as atmospheric photos of the World War II years (many taken in war-torn Berlin in 1945), this is the engrossing story of a remarkable man.

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